The success of a restaurant extends beyond its menu – it lies in the ambiance it creates. In this in-depth exploration, we’ll unveil the secrets of restaurant decor and how it can be a potent force behind increased sales and powerful word-of-mouth marketing. The power of restaurant decor: When you walk into a restaurant, what’s […]
Phew! 2020 finally came to end. And thank goodness for that. But as we start a new year afresh, with an atmosphere of hope for change, we can be sure that the takeaway industry won’t be turning back to how it was. Most likely, the demand for takeaways will continue to rise. And that’s because […]
Would you trust a robot to cook your dinner at your favourite restaurant? Or your local takeaway to deliver your pizza by automated drone? We carried out research which found that a quarter of UK consumers would be happy for a robot to be in charge of preparing their meal in a restaurant, whilst 30% […]
Many hospitality businesses are leaning into IoT (Internet of Things) to improve operational efficiencies. And it’s no wonder when IoT’s are networks of hyper-connected physical devices that collect and transfer data between each other over wireless networks. From increased levels of connectivity to energy-efficient environments, the benefits of this technology are boundless. And, by implementing […]
Simulating human intelligence in machines, artificial intelligence (AI) is used to mimic our cognitive functions and has the ability to analyse behaviour, preferences, feedback and characteristics to accurately uncover and deliver information tailored to individual customers. AI also has the ability to predict consumer wants, based on what they’ve searched or purchased previously. And in […]
From process automation to self-service kiosks, new technologies have been changing the hospitality sector for the better. To understand how they’ve affected customer’s perceptions, Grafterr has commissioned an exciting new piece of in-depth research. Compiled into a new report, our research shows one-third of consumers would only visit a venue if they could get table […]
It’s no secret that the UK’s food culture has been a growing trends in recent years – and there is no signs of it slowing. Stats from Instagram, for example, suggest food and drink is the most popular topic in the UK, with almost 40% of Instagrammers identifying as ‘food aficionados’. So, it’s no surprise […]