Restaurant marketing

  • 10 unexpected benefits of QR ordering system for restaurants

    10 unexpected benefits of QR ordering system for restaurants

    The adoption of QR ordering systems in restaurants has surged, revealing benefits beyond just the convenience of digital menus. Here’s a look at ten unexpected advantages these systems offer. 1. Enhanced data insights QR ordering systems gather valuable data on customer preferences and ordering patterns. This insight allows restaurants to tailor their offerings and marketing […]

  • The environmental impact: QR menus as a green alternative to paper menus

    The environmental impact: QR menus as a green alternative to paper menus

    The push for environmentally friendly business practices has become more pronounced. One area where this shift is notably impactful is in the hospitality sector, particularly in the adoption of QR codes as an alternative to traditional paper menus. This move not only aligns with eco-friendly initiatives but also offers a slew of operational benefits. Traditional […]

  • 10 ways to reduce your restaurant staff burnout

    10 ways to reduce your restaurant staff burnout

    Staff burnout in the restaurant industry is a prevalent issue, affecting morale, turnover rates, and customer service. Restaurant and hospitality businesses are particularly prone to high levels of staff burnout due to several intrinsic factors related to the nature of the work and the environment in which it is performed. Here are some reasons why […]

  • QR codes as the new face of loyalty programs in eateries

    QR codes as the new face of loyalty programs in eateries

    The transformation of loyalty programs through technology has taken a significant leap forward with the adoption of QR codes in eateries. This shift not only streamlines operations but also enhances the customer experience, offering a more interactive and engaging approach to loyalty rewards. One of the key technological advancements has been the integration of loyalty […]

  • The truth about self-service kiosks and employment: dispelling myths

    The truth about self-service kiosks and employment: dispelling myths

    The introduction of self-service kiosks across various sectors, especially in hospitality, has sparked numerous debates. The emergence of self-service kiosks in fast food chains marks a significant evolution in the customer service and operational efficiency landscape. This innovation was initially introduced as a response to the growing demand for faster, more efficient service and the […]

  • Rising trend: the growing dominance of QR and digital payments in the UK

    Rising trend: the growing dominance of QR and digital payments in the UK

    The UK has witnessed a significant shift towards a more digital economy, with QR codes and digital payments leading the charge. This trend, accelerated by the global pandemic, shows no signs of slowing down. Initially, the shift towards QR and digital payments in the UK was met with resistance, fueled by concerns over job security […]

  • The survival toolkit: investing in QR technology in times of cutbacks

    The survival toolkit: investing in QR technology in times of cutbacks

    From staff shortages to unprecedented demand spikes. QR technology has emerged as a beacon of adaptability and efficiency, offering a robust solution to navigate these turbulent times. The introduction of any new technology often meets with a degree of skepticism and hesitation. Initially, people may find adapting to novel systems challenging, requiring both time and […]

  • Combatting order anxiety with fast food self-serve kiosks: A closer look

    Combatting order anxiety with fast food self-serve kiosks: A closer look

    The fast-paced environment of fast food restaurants can sometimes be overwhelming, leading to what is commonly referred to as “order anxiety.” This phenomenon, where customers feel rushed or uncertain when placing their orders, can detract from the dining experience. However, the introduction of self-serve kiosks in the fast food sector presents a promising solution to […]

  • Empowering staff: How QR ordering menus complement human service

    Empowering staff: How QR ordering menus complement human service

    QR ordering menus have become more than just a technological novelty; they are now a key component in enhancing the dining experience. Far from replacing the valuable human touch, QR codes act as a complement to traditional service, empowering staff and elevating customer satisfaction. When QR menus first emerged as a prominent feature during the […]

  • Breaking language barriers: How self-service kiosks enhance customer experience

    Breaking language barriers: How self-service kiosks enhance customer experience

    The ability to cater to a diverse clientele is paramount for businesses, especially in the hospitality and retail sectors. Self-service kiosks have emerged as a powerful tool in breaking down language barriers, significantly enhancing the customer experience for non-native speakers and international visitors. Language barriers constitute a significant challenge in the hospitality sector, particularly in […]