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Bar & Pub Marketing \ Cafe marketing \ Hospitality insights \ Restaurant marketing \ Takeaway marketingThe psychology of menu design: Influencing customer choices
Read the full articleThe design of a restaurant’s menu can significantly influence customer choices and dining experience. It’s not just about listing dishes; it’s about using psychological tactics to guide customers towards certain items and create a memorable dining experience. Understanding how visual elements, descriptions, and layout can affect decision-making is key to creating an effective menu. Before […]
More from Grafterr
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Simplifying contactless payments: The rise of NFC & Tap on phone technology
Read more >Contactless payments have increased rapidly in the last few years, with close to 90% of face-to-face transactions carried out with contactless cards in 2022 – compared to 65% in 2019. Subsequently, one of the innovative technologies responsible for this growing trend is NFC Payments. Let’s take a closer look at NFC technology, how it works, […]
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ePOS Hybrid has become Grafterr!
Read more >After three years of being known as ePOS Hybrid, we’ve made the decision to re-brand and create a new visual identity for the business, and we’re excited to announce that as of today, ePOS Hybrid is now officially known as Grafterr! We’d like to use this blog post as an opportunity to introduce you to […]
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The “fakeaway” phenomenon and 6 ways to capitalise on it
Read more >With the cost of living increasing, most consumers are paying closer attention to their spending habits. One of the first places people look to when cutting costs is their food expenditure, which, unfortunately for food businesses, means less dining out and fewer takeaways. In fact, 28% of British consumers are ordering fewer takeaways, while just […]
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Simple steps to grow your customer base and build brand loyalty
Read more >Running a hospitality business can be hard. It’s often difficult to get the time away from the day-to-day operations to think about how you can grow your business, let alone research marketing ideas or strategies. Increasing customer loyalty is a simple but very effective way for you to get more orders, increase recommendations and drive […]
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Grafterr Wins 2022 SaaS Awards
Read more >Grafterr (formerly ePOS Hybrid) has been declared the winner of the Best SaaS for Catering and Hospitality this week in the international SaaS Awards program. Categories for the 2022 SaaS Awards include ‘Best Security Innovation in a SaaS Product’ ‘Best SaaS Product for Email Marketing,’ and ‘Best SaaS for Productivity.’ The CEO and founder of Grafterr, Bhas Kalangi, said: “It […]
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The 5 most effective ways to retain customers
Read more >Food retail is one of the UK’s leading industries for driving customer satisfaction. In fact, it’s the second most highly rated for customer satisfaction before non-food retail. So what is the food industry is doing right? And what could the industry do better to drive loyalty and retention for its customers? We’ve rounded up some […]