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Debunking myths: Do people really hate QR code menus?
Read the full articleThe advent of QR code menus in restaurants has sparked a variety of opinions. While some view them as a technological step forward, others are skeptical, leading to myths about widespread dislike. Let’s explore the realities behind these perceptions. The QR ordering menus experienced a significant boom during the COVID-19 pandemic, primarily as a response […]
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Why digital ad spend is growing and becoming more popular within businesses
Read more >‘As companies continue to shift expenditures toward digital-media channels, the benefits of digital advertising (adaptability of content, more efficient consumer targeting, and higher reach per dollar) must be weighed against the opportunity cost (forgone synergy between digital and traditional advertising)’ (Ma and Du 2018). 2017 seen internet advertising take over traditional television as the world’s […]
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Is technology changing consumer expectations of customer service?
Read more >The rise in new technologies for customer services allows businesses to quickly and easily implement positive customer experiences. The creation of real-time messaging, self service, and Artificial Intelligence (AI) has presented the industry with opportunities to make huge changes within customer facing roles. However, challenges arise with new technology and it can take consumers a rather lengthy […]