

Staff burnout in the restaurant industry is a prevalent issue, affecting morale, turnover rates, and customer service. Restaurant and hospitality businesses are particularly prone to high levels of staff burnout due to several intrinsic factors related to the nature of the work and the environment in which it is performed. Here are some reasons why […]

Think the days of customer loyalty are long over? Think again. The facts don’t lie and when it comes to customer loyalty, neither will your bottom line. Customers who are loyal to a brand will spend more money, visit more regularly, and are less expensive to a business than acquiring new customers. According to the […]

Imagine your restaurant as a person. Now describe that person using two or three adjectives. Perhaps this person is successful and accomplished. Maybe they’re thoughtful and family-orientated. Perhaps they are elegant and sophisticated, or care-free and sassy. Before you even start planning your marketing campaigns, you need to define your brand personality. Why? Because this […]

New technologies are continuing to empower businesses of all sizes to create and elevate new customer experiences. With the introduction of real-time messaging, customer self service, and Artificial Intelligence (AI), many industries – including hospitality – are delivering improved customer engagement and service. But at what cost? Innovation and technology in recent years has drastically […]

We have already given you 10 reasons why Grafterr can help your business. Still on the verge of deciding? Lucky for you we have another 5 reasons!! Number 1 – Home Deliveries The most consistently negative feedback from customers is problems with home delivery. This could be the length of time the delivery took, lack […]

Thinking about paying to advertise on TV, radio or magazines? Here’s why some traditional media might not be the best option. In recent years there has been an increase of advertising clutter. The advertising industry has expressed huge concern over this with clutter increasing to 30% in the 1990s and the 2000s seeing a further […]

Were the last five reasons not enough to persuade you to upgrade to Grafterr? It seems you may be in luck as here is another five reasons why you need Grafterr in your business. Number 1 – Menu Management Do you want to make a change to your menu? Change the price of an item […]