Food industry
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What is the Cloud and how will it affect my business
New technologies are continuing to empower businesses of all sizes to create and elevate new customer experiences. With the introduction of real-time messaging, customer self service, and Artificial Intelligence (AI), many industries – including hospitality – are delivering improved customer engagement and service. But at what cost? Innovation and technology in recent years has drastically […]
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Why digital ad spend is growing and becoming more popular within businesses
‘As companies continue to shift expenditures toward digital-media channels, the benefits of digital advertising (adaptability of content, more efficient consumer targeting, and higher reach per dollar) must be weighed against the opportunity cost (forgone synergy between digital and traditional advertising)’ (Ma and Du 2018). 2017 seen internet advertising take over traditional television as the world’s […]
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Is technology changing consumer expectations of customer service?
The rise in new technologies for customer services allows businesses to quickly and easily implement positive customer experiences. The creation of real-time messaging, self service, and Artificial Intelligence (AI) has presented the industry with opportunities to make huge changes within customer facing roles. However, challenges arise with new technology and it can take consumers a rather lengthy […]