Grafterr with
Beks
With roots dating back to 1961, the family behind Bek’s have owned and operated some of the busiest sites across Birmingham and the surrounding areas. Now with two popular sites powered by Grafterr, Bek’s is becoming a well-known player in the competitive world of Fish and Chips.
Their setup
Powering the Beks franchise
Bek’s started using Grafterr’s ePOS platform in 2021 and since then, they’ve started rolling out a franchising model, opening their second store in Walsall to add to its Darlaston flagship.
Since onboarding their first franchise, Bek's has rolled out Grafterr’s latest multi-site management technology
Staying ahead of the competition
As Bek’s has grown, they’ve added Grafterr’s self-service kiosks, enterprise management as well as their kitchen display systems (KDS) to further enhance their operating efficiency and stay ahead of the industry.
Bek Halil, Director of Bek's Fish and Chips said: “My grandfather was a pioneer, becoming one of the first Cypriot migrants to venture into the fish and chip trade. We want to embody that spirit, not only to continue growing, but to stay one step ahead of our rivals.”
Grafterr's self-service kiosks have been a major success for Bek's, leading to a substantial increase in their average order size. The kiosks also allow Bek's to collect valuable customer data, which they can use to improve their marketing and future product offerings.
“With the support of Grafterr and its products, we’ve been able to streamline our operations and provide a more personalised experience. It’s been a key factor for us in us expanding the business, having the confidence that we can manage our locations with ease. We’re most definitely looking forward to what’s to come at Bek’s, as we continue to look at growing and building on our success.
Bek Halil, Director of Bek's Fish and Chips
Delivering speed & efficiency
“One of the key areas we’re focusing on is service speed and driving efficiencies within the business, including 3rd party online ordering. We’re working with Grafterr to automate our 3rd party orders with a direct order sync from JustEat, UberEats and Deliveroo into our Grafterr ePOS.”
Data focused
Implementing Grafterr’s enterprise management platform has given Bek’s the ability to pull live data from any of its owned or franchised sites, instantly. This data-driven approach has enabled Bek's to make informed decisions across their site-wide operations, ensuring consistency and efficiency in their services.
Delivering total multi-site control
Grafterr Enterprise has been developed to streamline operations for organisations as they branch out into multiple locations. We launched our new management system in January 2023, following a four and a half year research and testing phase. Already being used by some of the fastest growing F&B businesses in the UK, the software offers multi-site food and drink franchises and operators unrivalled data and operational efficiencies. It has been specifically designed to streamline operations, by consolidating often complex and expensive tech stacks with a single platform.
Learn more about Grafterr Enterprise
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