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Grafterr with

Salt

SALT, an internationally renowned quick service restaurant chain with numerous locations across Qatar, Saudi Arabia, the UAE,Hungary, and the Middle East, partnered with Grafterr to help them launch their first UK flagship store in London’s busy Leicester Square.

Their setup

QR table ordering
Payment processing
Self-serve kiosks
Collection system
Kitchen Display Systems

Delivering total venue automation in
SALT's flagship London store

Introducing SALT and their
flagship store

SALT, a renowned food chain established in Qatar in 2005, specialises in premium burgers made with the finest ingredients, such as wagyu beef. Having expanded internationally to Saudi Arabia, the UAE, Hungary and now in the UK, SALT has grown from a humble family business into an international sensation.

SALT's flagship store in London's bustling Leicester Square marks a significant milestone in their global expansion. Located in one of the UK's busiest areas, this store blends traditional hospitality values and great food with cutting-edge technology. The partnership with Grafterr was pivotal in achieving this vision, providing a comprehensive technology solution to power and manage every operational area of the business.

Why SALT choose Grafterr?

SALT partnered with Grafterr to power their flagship London store because of a number of factors. They were impressed with our market leading, end-to-end selling and business management technology, as well as our consultancy led approach from our team of experts. SALT understood the operational efficiencies that can be achieved through the use of a single, fully managed, complete platform over the ineffective of managing multiple integrated suppliers.

The ultimate order management flow

SALT is leveraging Grafterr’s...

30% increase in Average Order Value

Grafterr's self-service kiosks led to a...

25% faster operations with collection screens

The implementation of Grafterr’s collection...

Enhanced customer experience with QR ordering

SALT’s QR ordering system provides...

Grafterr treated us like partners, not clients.
Their enterprise team was incredibly responsive and friendly from day one.

Marco Atef, Regional Director at SALT

Powering growth through partnership

Grafterr’s relationship with SALT is more than just a supplier-client interaction; it’s a true partnership driven by innovation and shared objectives. By working closely together, we’ve successfully delivered technology solutions that have transformed SALT’s operational performance, revenue and profitability.

Grafterr’s industry-specific
edge for Salt

Grafterr’s technology is specifically designed to cater for the unique needs of the hospitality industry, offering detailed features that are not found in more generalised systems. By focusing solely on the unique needs of the hospitality sector, Grafterr was able to provide SALT with tools that are fine-tuned for their complex operations. This approach has allowed SALT’s team to streamline their workflows, reduce errors and enhance their service quality.

Marco pointed out, "The software's detailed features and Grafterr's dedication to hospitality provided us with tools that no one else did, not even in other regions or countries where we operate."

SALT’s partnership with a hospitality specific technology provider has been crucial in supporting their operations, ensuring they have the right tools to succeed in a highly competitive market.