2020 was a roller coaster year, with highs and lows all around. <\/p>\n\n\n\n
And if it\u2019s taught us anything, it\u2019s that we should be more compassionate. With ourselves and each other. Because we\u2019re only human. And that means sometimes we\u2019re in the \u2018zone\u2019 and executing stuff we can be proud of. But sometimes, sadly, we aren\u2019t.<\/p>\n\n\n\n
So when it comes to the hospitality industry, things are no different. And that\u2019s why we\u2019ve rounded up some of the best and worst marketing campaigns we seen in 2020. <\/p>\n\n\n\n
First-up in our hit-list is \u2018sisters doing it for themselves\u2019 McDonald\u2019s and Burger King. The fast-food industry giants and long-serving rivals\u2019 marketing campaign managed to tap into a renewed sense of \u2018looking out for one another\u2019. And in particular the livelihoods of their staff. By encouraging each other\u2019s customers to buy their rival\u2019s burgers<\/a>, they made the hit of the year.<\/p>\n\n\n\n And like a great tag team, Burger King said \u2018order from McDonald\u2019s\u2019 who also said \u2018Go get a Whopper\u2019. And we thought that was a real win for the hospitality industry. <\/p>\n\n\n\n Of course, no-one is perfect. For every great marketing campaign, there\u2019s a bad one. This is why we\u2019ve pulled up McDonald\u2019s for not doing their research before launching a \u2018jerk burger\u2019 for Christmas. <\/p>\n\n\n\n Forgetting that delicious food should also be authentic, McDonald\u2019s came close to accusations of cultural appropriation<\/a> with their jerk. And while it\u2019s fine to target your audience with what they like, it\u2019s not OK to advertise something that\u2019s not what it says it is. <\/p>\n\n\n\n We all needed a good reason to be cheerful in 2020. And Deliveroo showcasing the very best of their delivery-partner restaurants<\/a> wins our vote for a winning marketing campaign. <\/p>\n\n\n\n Sharing the successes of all the partners who\u2019ve worked tirelessly in 2020, Deliveroo gave restaurants of all shapes and sizes some much-needed respect. They also rewarded them by giving them some quality time in the spotlight. <\/p>\n\n\n\n KFC customers got romantic this year with a special limited-edition custom-made ring<\/a>. Designed by Deliveroo and KFC, customers had the chance to propose to their sweetheart on Valentine\u2019s day over a KFC bucket. <\/p>\n\n\n\n Now, while we love the romantic sentiment, we also wonder how well it would\u2019ve gone down with most couples. But, in the end, we decided it at least gave customers a chance to say \u2018I love you\u2019 in ways they couldn\u2019t have imagined before! <\/p>\n\n\n\n Just Eat have been building up their \u2018Did Somebody Say Just Eat\u2019<\/a> campaign for a while. But this year they did it better than ever. With a well-timed campaign originally planned for lockdown, marketers chose to delayed things until later in the year when the time was right.<\/p>\n\n\n\n Plus, more recently, Snoop Dogg released a song in time for Christmas<\/a>. With lines like \u2018Ain\u2019t nothing changed here\/Gettin\u2019 sushi delivered by a reindeer<\/em>\u2019, it\u2019s impossible to resist the genius of this marketing campaign in 2020. <\/p>\n\n\n\n Following a two-year sponsorship of ITV\u2019s \u2018Love Island\u2019, Just Eat agreed to deploy one of its drivers<\/a>, Derek, onto the island to heat up competition on the show. <\/p>\n\n\n\n Derek the driver was unlikely to make many waves among the contestants. But as a marketing campaign, this did bring a smile to our faces this year, so we can give it that. <\/p>\n\n\n\n Domino\u2019s pizza took customer experience to another level using personalised digital display advertising throughout their customer ordering process. <\/p>\n\n\n\n And this led to a growth in sales worth over \u00a31M<\/a>. <\/p>\n\n\n\n Admitting their marketing campaign was a little \u2018off\u2019, Domino\u2019s Pizza Australia and New Zealand decided to drop their offer of free pizzas to women named Karen<\/a>. Intended to make light of the term associated with middle-aged women who have grievances to share with customer services, they realized their mistake and admitted they were sorry. <\/p>\n\n\n\n And in the end that\u2019s the best way to keep everyone happy!<\/p>\n\n\n\n Grafterr has a range of interconnected ePOS software and hardware<\/a> to support any marketing campaign in the hospitality industry. Contact us today<\/a> to find out how we can help your business.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" 2020 was a roller coaster year, with highs and lows all around. And if it\u2019s taught us anything, it\u2019s that we should be more compassionate. With ourselves and each other. Because we\u2019re only human. And that means sometimes we\u2019re in the \u2018zone\u2019 and executing stuff we can be proud of. But sometimes, sadly, we aren\u2019t. […]<\/p>\n","protected":false},"author":1,"featured_media":485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,18,17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/94"}],"collection":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":5,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":2334,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/94\/revisions\/2334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}MISS: McDonald\u2019s miss the mark with their Christmas \u2018jerk burger\u2019<\/h2>\n\n\n\n
WIN: Deliveroo bring back their restaurant awards<\/h2>\n\n\n\n
LOSE: Deliveroo and KFC launched a valentine bucket romance ring<\/h2>\n\n\n\n
DISTINCTION: Did Somebody Say Just Eat? Featuring Snoop Dogg<\/h2>\n\n\n\n
FAIL: Just Eat delivery driver Derek appears on ITV\u2019s \u2018Love Island\u2019 <\/h2>\n\n\n\n
STRIKE: Domino\u2019s personalized display advertising drives 10:1 returns<\/h2>\n\n\n\n
OUT: Domino\u2019s \u2018Free Pizza for Karen\u2019<\/h2>\n\n\n\n