You know how mobile usage exploded in 2020?<\/p>\n\n\n\n
And how consumers spent 25% more using apps<\/a> than they ever had before? <\/p>\n\n\n\n Well, it means that there\u2019s never been a better time to promote your mobile app. Because we\u2019ve never been on our phones as much as we are now. Do you want to know the best ways to promote your mobile app? We have a few ideas that could help.<\/p>\n\n\n\n We humans are lazy creatures. We need to be told what to do and when to do it. And for this reason, it\u2019s important to add a call to action (CTA) to your promotional activity. And one that simply states \u2018download our app\u2019. <\/p>\n\n\n\n Also, on your premises, start using QR codes<\/a>. Find a QR code generator online and link it to your app. Print out your codes and display them in key places around your store or shopfront. And make sure to ask customers to use the QR codes to download the app. <\/p>\n\n\n\n Do you send customers an email newsletter? Then make it a feature of every newsletter to ask customers to \u2018download the app\u2019. This should also apply to your social media channels. And if you\u2019re using Twitter, Instagram or Facebook you should be posting about the app or putting it on the page somewhere.<\/p>\n\n\n\n Or, if you want to take it a stage further, you could try paid advertising on Facebook<\/a>. Paid-for ads do give you some control over who will see them. For example, you can make sure the ads target customers in your local delivery area or users who may be ordering similar food to yours. <\/p>\n\n\n\n Studies show over 60% of consumers<\/a> click on Google Ads when they shop online. And this is a captive audience to target for your app. <\/p>\n\n\n\n Of course, you\u2019ll need to pay for a Google Ad. But once you select the right keywords and search terms, you could end up with some high conversion rates. <\/p>\n\n\n\n If you\u2019re not sure where to start then try Google itself<\/a>. They give support with promoting business apps and can help with choosing the right terms and tracking app conversions.<\/p>\n\n\n\n If your ePOS package includes a mobile app<\/a>, then it\u2019s likely most of your app store optimisation will be done for you. So you\u2019ll probably find relevant keywords or categories set up for you.<\/p>\n\n\n\n But to increase visibility, you should still try to get positive reviews for your app. Doing so will boost rankings and instill buyer trust. It will also raise your profile and the number of new downloads.<\/p>\n\n\n\n Most of us know that millennials don\u2019t buy into traditional advertising like other generations. And when polled, only 1% said that adverts increased their trust in a brand<\/a>. <\/p>\n\n\n\n Instead, audiences are listening to social media influencers or vloggers. So, whether the target audience is on YouTube, TikTok, Instagram or Twitter, influencers have a powerful reach. And to the extent that 40% of audiences<\/a> say they\u2019ve bought something because of an influencer\u2019s promotion.<\/p>\n\n\n\n But if reaching out to a TikTok influencer isn\u2019t your thing then think about referral marketing. <\/p>\n\n\n\nAdd a \u2018Call-To-Action\u2019 or QR code to download your app<\/h2>\n\n\n\n
Promote your app on digital channels<\/h2>\n\n\n\n
Use PPC advertising<\/h2>\n\n\n\n
Do what you can with App Store Optimisation (ASO) <\/h2>\n\n\n\n
Consider finding influencers, affiliates or referrals <\/h2>\n\n\n\n