{"id":59,"date":"2022-03-23T10:53:46","date_gmt":"2022-03-23T10:53:46","guid":{"rendered":"http:\/\/grafterr-test.com\/?p=59"},"modified":"2023-04-06T16:13:25","modified_gmt":"2023-04-06T16:13:25","slug":"making-the-most-of-your-epos-hybrid-marketing-suite-epos-academy-hubs","status":"publish","type":"post","link":"https:\/\/www.grafterr.com\/blog\/making-the-most-of-your-epos-hybrid-marketing-suite-epos-academy-hubs\/","title":{"rendered":"Making the most of your Grafterr Marketing Suite & ePOS Academy Hubs"},"content":{"rendered":"\n

With over 23 million users<\/a> expected to order online directly from a restaurant for delivery by 2024, it\u2019s never been more important to provide this option to your customers, and just as important to keep these customers coming back to order again!<\/p>\n\n\n\n

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Over 12% of UK adults order delivery at least once per week, with the home delivery market expected to grow by 5.3% in 2022<\/a>.<\/p>\n\n\n\n

Marketing Suite<\/h2>\n\n\n\n

With the new Grafterr Marketing Suite<\/strong> – available from your Admin Panel – you can build some great marketing campaigns to keep your customers engaged with your business using the below features!<\/p>\n\n\n\n

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SMS Marketing<\/h2>\n\n\n\n

With our MessageBird<\/strong> integration, you can send SMS messages to your customers who have opted in for marketing communications with new menu updates, special offers and more!<\/p>\n\n\n\n

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An average person in the UK spends 148 minutes<\/a> on a smartphone every day.<\/p>\n<\/blockquote>\n\n\n\n

As around 60% of people<\/a> will read text messages within the first five minutes of receiving them, sending a text message to your customers is a quick and easy way to reach them!<\/p>\n\n\n\n

By using the SMS Marketing functionality on your Admin Panel, you can add specific filters to your customer base, including last order date, how many orders they have placed and their average order value, and you can schedule your messages to get the best responses from your customers!<\/p>\n\n\n\n

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Email Marketing<\/h2>\n\n\n\n

Using the MailChimp<\/strong> integration with Grafterr allows you to create an audience of users to send email marketing campaigns to, which is updated automatically every time a new customer opts in for marketing communications!<\/p>\n\n\n\n

Customer Retention<\/h2>\n\n\n\n

Our new Customer Retention<\/strong> system enables you to create new campaigns to automatically send promo codes to customers who meet your requirements!<\/p>\n\n\n\n

With the Customer Retention functionality, you can set up specific criteria – for example, any customer who hasn\u2019t placed an order within 7 days – to be sent a promo code unique to that customer.<\/p>\n\n\n\n

You can edit or turn the campaigns on or off at any time, and can run multiple campaigns at once if required!<\/p>\n\n\n\n

With fully customisable text and discount percentages – in addition to specifying the time you want the SMS message to be sent to the customer and how long the promo code is valid for – the campaign can be fully customised to best suit your business and reach as many customers as possible!<\/p>\n\n\n\n

Advanced Customer Loyalty<\/h2>\n\n\n\n

In addition to our brand-new Customer Retention page, you can also take advantage of the new Advanced Customer Loyalty<\/strong> programme to reward returning customers ordering via your website or apps!<\/p>\n\n\n\n

Just like the Customer Retention campaigns, the Advanced Customer Loyalty campaigns can also be fully customisable to meet your business\u2019 needs, with the below customisation options:<\/p>\n\n\n\n