{"id":147,"date":"2022-08-03T15:35:00","date_gmt":"2022-08-03T15:35:00","guid":{"rendered":"http:\/\/grafterr-test.com\/?p=147"},"modified":"2025-02-26T13:04:40","modified_gmt":"2025-02-26T13:04:40","slug":"10-steps-to-supercharge-your-takeaways-marketing","status":"publish","type":"post","link":"https:\/\/www.grafterr.com\/blog\/10-steps-to-supercharge-your-takeaways-marketing\/","title":{"rendered":"10 steps to supercharge your takeaways marketing"},"content":{"rendered":"\n

1. Use social media to engage with your audience<\/h2>\n\n\n\n

Online marketing and social media should be an integral part of your business plan. If you haven\u2019t signed up for Facebook, Twitter and Instagram accounts for your business, do so right away!<\/p>\n\n\n\n

Social media<\/a> provides the easiest and quickest way to connect, communicate and engage with your target audience and drive new customers towards your business. Not sure what to post?<\/a> Start with sharing tempting images of your delicious food – guaranteed to get people\u2019s mouths watering! <\/p>\n\n\n\n

Next, show off the authenticity of your takeaway restaurant by posting images of your staff at work; this little glimpse behind the scenes helps people to identify with you and feel more at ease when placing an order with you.<\/p>\n\n\n\n

\"Wagamama<\/figure>\n\n\n\n

Don\u2019t forget to embrace the power of hashtags and emojis throughout your social media content. Helpful tips are to hashtag the area you live in, i.e. #London, plus make use of food related hashtags such as #nationalpizzaday, #foodphotography or #foodporn.<\/p>\n\n\n\n

It\u2019s also worth setting up a Google My Business page<\/a>, as this allows customers to review your restaurant and also makes your takeaway appear when people are searching online for nearby takeaway food. Ensure that you monitor the reviews and respond to them. Likewise, maintain a fast response rate across all social media channels, replying to people\u2019s comments and messages as soon as possible.<\/p>\n\n\n\n

One final note on social media marketing for takeaways<\/a> is to consider the timings of your posts. Try to catch people when they\u2019re hungry: on their lunch break, or leaving work and deciding what to eat for dinner. Tempt them with attractive images of your dishes.<\/p>\n\n\n\n

\"Mission<\/figure>\n\n\n\n

Other things to shout about on social are menu changes, new dishes, offers, deals, competitions and facts about your food, such as where the ingredients are sourced from. Remember, make your posts as eye-catching as possible, to entice your customers in.<\/p>\n\n\n\n

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Need even more ideas? Read our guide to effective social media marketing for restaurants<\/a>.<\/em><\/p>\n<\/blockquote>\n\n\n\n

2. Master effective food photography<\/h2>\n\n\n\n

This is applicable to all social media channels, but is particularly useful for Instagram. Producing Insta-worthy content will stop your customers mid-scroll, hopefully prompting them to click through to your website in search for your menu.<\/p>\n\n\n\n

So just how do you go about insta-worthy foodie content for your takeaway restaurant? First, choose the most mouth-watering menu choices you have and get busy in the kitchen. Remember, the presentation of the food is key when it comes to effective food photography.<\/p>\n\n\n\n

\"Pop<\/figure>\n\n\n\n

Once you\u2019ve prepared your dishes, experiment with different angles and lighting, zoom in on the scrumptious food and try to make the most drool-worthy visual content you can. When it comes to posting your visual masterpieces, remember to use those relevant hashtags to get your social posts viewed by as many potential customers as possible.<\/p>\n\n\n\n

3. Create a clever deal to entice new customers<\/h2>\n\n\n\n

You need to give your customer a reason<\/a> to choose your restaurant. Aside from the skillful food photography of your enticing takeaway dishes, you can\u2019t beat a cheeky deal. Whether it\u2019s two for one, a mega feast deal for families, free desserts or drinks, or a percentage off the bill, your customers won\u2019t be able to resist a money-saving offer. A clever technique you could try is offering a deal on a specific day.<\/p>\n\n\n\n

Domino\u2019s Pizza had a genius idea when they created their \u2018Two for Tuesday\u2019 offer, enticing customers on a day when they might not normally buy a takeaway. They were able to get new customers through the door who will likely order from them again and creating a memorable title for their special offer, to help customers remember it every week. Domino\u2019s use email marketing, television adverts, social media, print advertising and several other methods to promote their smart \u2018Two For Tuesday\u2019 deal. Many takeaway restaurants have followed suit, using word play to create a memorable deal for a specific day.<\/p>\n\n\n\n

\"Domino's
Domino’s ‘Two for Tuesday’ offer email – notice the clever use of emoji in the subject line<\/figcaption><\/figure>\n\n\n\n

Similarly, you could choose to invent a one-off deal around a particular national holiday, special event or themed day.<\/p>\n\n\n\n

Atomic Burger decided to offer an American-themed burger at a discounted price on an American holiday, with a relevant hashtag. A savvy and well-timed marketing technique if there ever was one.<\/p>\n\n\n\n

\"Atomic<\/figure>\n\n\n\n

Instead of a deal on a particular day, you could also partnering up with delivery companies such as Just Eat or Deliveroo to offer a deal when customers order their food on a specific platform.<\/p>\n\n\n\n

Companies such as these are likely to have larger audiences and social engagement than your own business, so having them share the offer with their followers will help boost your following too.<\/p>\n\n\n\n

\"Yo!<\/figure>\n\n\n\n

4. Develop a regular e-marketing strategy<\/h2>\n\n\n\n

Now you’ve mastered the social media side of things, the next step is to supercharge your email marketing strategies.<\/p>\n\n\n\n

Email marketing platforms such as Mailchimp and Campaign Monitor are fairly straightforward to use and you can create great looking marketing campaigns to send to your mailing list.<\/p>\n\n\n\n

There are plenty of things to write about in your e-newsletters, but it\u2019s best to keep them short and simple; concise and to the point.<\/p>\n\n\n\n

Don\u2019t email your customers for the sake of it because you\u2019ll only make them lose interest and unsubscribe.<\/p>\n\n\n\n

Instead, send an e-marketing campaign when you want to offer them a deal, tell them about something exciting like a menu change, or make them feel special by sending them takeaway tokens on their birthday.<\/p>\n\n\n\n

\"Pizza<\/figure>\n\n\n\n

Don\u2019t underestimate the power of the subject line when it comes to email marketing. Your subject line is what your customers will see first and it needs to lure them in.<\/p>\n\n\n\n

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