{"id":134,"date":"2022-08-10T15:22:00","date_gmt":"2022-08-10T15:22:00","guid":{"rendered":"http:\/\/grafterr-test.com\/?p=134"},"modified":"2023-05-26T14:13:57","modified_gmt":"2023-05-26T14:13:57","slug":"7-ways-to-get-customers-into-your-cafe","status":"publish","type":"post","link":"https:\/\/www.grafterr.com\/blog\/7-ways-to-get-customers-into-your-cafe\/","title":{"rendered":"7 ways to get more customers into your caf\u00e9"},"content":{"rendered":"\n

With the UK retail sector continuing to struggle, more and more high streets are filling up with coffee shops and cafes than ever before. That\u2019s great for customers, but what it means for businesses is that there\u2019s more competition than ever. How do you make sure that customers visit your caf\u00e9<\/a>, rather than the place next door? <\/p>\n\n\n\n

Well, first of all, you need to ensure you have a great product, with excellent food, drinks, and impeccable service. The next step is making sure that people know about it and get them coming back every morning for their caffeine hit on the way to (or from) work. Here\u2019s a few ideas on how your caf\u00e9 can become the next big thing:<\/p>\n\n\n\n

1. Create a loyalty scheme<\/h2>\n\n\n\n

The best way to ensure steady business at your caf\u00e9 or coffee shop is to focus on repeat custom, and ensure that your regular customers come back<\/a> again and again. This can be as simple or as elaborate as you like. If you\u2019re part of Costa\u2019s Coffee Club, for example, you can skip the queue to get your drink ahead of everyone else \u2013 and Greggs even offers free cake on your birthday. <\/p>\n\n\n\n

You can simply stick with the classic of rewarding customers with a stamp every time they visit, but a better way to do it is to adopt a digital loyalty scheme, which allows you to collect customer information and then send promotional offers via email or text based on past customer activity.<\/p>\n\n\n\n

\"Costa<\/figure>\n\n\n\n
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Find out how Grafterr\u2019s point of sale software <\/a>can help start a loyalty scheme in your coffee shop or caf\u00e9.<\/p>\n<\/blockquote>\n\n\n\n

2. Create some buzz with seasonal drinks<\/h2>\n\n\n\n

It\u2019s not enough to simply keep on churning out the same old products week after week, because what reason are you giving to customers to visit? Look at the big coffee chains: from Starbucks\u2019 festive red cups and the hype machine surrounding their pumpkin lattes, to Costa\u2019s new pink-hued hot chocolate, seasonal drinks are a must for your caf\u00e9 or coffee house. Give them their own hashtag and you can spread the word even further. <\/p>\n\n\n\n

Discover the power of Grafterr: craft your own seasonal drink offers, create special promo codes for customers. Unlock the potential of your business and take it to the next level. Contact us today!<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n\n\n\n
\"Starbucks<\/figure>\n\n\n\n

3. Be mindful of \u2018generation green\u2019 <\/h2>\n\n\n\n

Gone are the days when cafes and coffee shops would have a jar stocked with plastic straws on the counter. There\u2019s been a clear paradigm shift towards a society that is much more environmentally conscious, with 79% of millennial employees stating loyalty to companies that care about their impact on society<\/a>. <\/p>\n\n\n\n

What does that mean for your business? It means communicating your recycling policy, rewarding or offering discounts to customers who bring their own reusable coffee cups, and definitely getting rid of the plastic straws.<\/p>\n\n\n\n

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