{"id":130,"date":"2020-11-12T15:18:00","date_gmt":"2020-11-12T15:18:00","guid":{"rendered":"http:\/\/grafterr-test.com\/?p=130"},"modified":"2023-04-06T16:32:08","modified_gmt":"2023-04-06T16:32:08","slug":"7-sweet-valentines-day-marketing-strategies-youll-love","status":"publish","type":"post","link":"https:\/\/www.grafterr.com\/blog\/7-sweet-valentines-day-marketing-strategies-youll-love\/","title":{"rendered":"7 sweet Valentines Day marketing strategies you’ll love"},"content":{"rendered":"\n

Roses are red, violets are blue, Valentine\u2019s Day is coming, and here\u2019s what to do.<\/p>\n\n\n\n

There are few occasions that shine so brightly in a restaurant\u2019s calendar as Valentine\u2019s Day. In fact, it\u2019s one of the top five busiest days of the year, with almost 34.6% of people choosing to dine out for the occasion. So, how do you capitalise on that, while also creating the warm and fuzzy feelings for your customers? And, even more importantly, how do you ensure that your Valentine\u2019s Day customers turn into regular customers, who want to come back again and again? Here\u2019s how to ensure your customers only have eyes for you this February 14\u2026<\/p>\n\n\n\n

Send a series of charming promotional emails to your regular customers in the weeks leading up to Valentine\u2019s Day. Why? Well, it\u2019s seven times more expensive to acquire a new customer than it is to retain an existing one \u2013 and that means your existing customer email list is like gold dust. Woo them with a personalised email, tempt their taste buds with your delicious menu and one-off desserts, and make them an offer they can\u2019t resist.<\/p>\n\n\n\n

Following on from above, make sure you offer early bird discounts for couples who book their table at least a week in advance \u2013 and promote it on your website, email marketing and social media. Offer a free starter or dessert \u2013 or perhaps a glass of fizz on arrival. Either way, you\u2019re much more able to plan if you have a good idea of covers in advance.<\/p>\n\n\n\n

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Partner with other brands to create a totally memorable experience. KFC recently joined forces with Deliveroo to offer a limited edition \u2018Will Deliver-Roo Be My Valentine?\u2019 KFC bucket ring, which customers will receive with pre-orders of KFC\u2019s Valentine\u2019s Day Combo on Deliveroo. Finger-lickin\u2019 good indeed. For your own business, think about developing a cross promotional deal with a local spa, florist or even a hotel for your customers.<\/p>\n\n\n\n

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Develop a selection of bespoke Valentine\u2019s Day promotional \u2018upgrades\u2019 that will make the day even more special for your customers. Customers can choose to add a box of chocolates or 12 red roses or even a special proposal package to their reservation, which means that everything is in place for them. On the flip side, it\u2019s also a great way to encourage customers to spend more money and so it also works from a business perspective \u2013 what\u2019s not to love?<\/p>\n\n\n\n

Consider what else you can do around Valentine\u2019s Day. A singles-only night, speed dating evening, or a special Galentine\u2019s Day event on February 13 where women celebrate their favourite female friends, are all different ways of tapping into the buzz around the day. You could even come up with a curated menu of cocktails (or mocktails) for the night.<\/p>\n\n\n\n

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Reconfigure your floor plan to ensure you have as many tables of two as possible. You may still want to leave a handful of larger tables but, let\u2019s face it, the majority of your customers on February 14 will be couples. Grafterr’s table management functionality<\/a> can easily create life-like table plans for your customers, in addition to reducing turnaround time and increasing covers. If that doesn\u2019t make your heart skip a beat then what will?<\/p>\n\n\n\n

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Cater to the customers that don\u2019t want to leave the house. Not everyone wants to sit in a busy restaurant on February 14, so make sure you cater to customers who\u2019d prefer to cosy up on the couch with a range of takeaway options. Make it easy with a series of \u2018dine in for two\u2019 set menu options that includes starters, sides, desserts and even a bottle of prosecco.<\/p>\n","protected":false},"excerpt":{"rendered":"

Roses are red, violets are blue, Valentine\u2019s Day is coming, and here\u2019s what to do. There are few occasions that shine so brightly in a restaurant\u2019s calendar as Valentine\u2019s Day. In fact, it\u2019s one of the top five busiest days of the year, with almost 34.6% of people choosing to dine out for the occasion. […]<\/p>\n","protected":false},"author":1,"featured_media":417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,18,17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/130"}],"collection":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":5,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/130\/revisions"}],"predecessor-version":[{"id":2342,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/130\/revisions\/2342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media\/417"}],"wp:attachment":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media?parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/categories?post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/tags?post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}