{"id":126,"date":"2020-02-20T15:16:00","date_gmt":"2020-02-20T15:16:00","guid":{"rendered":"http:\/\/grafterr-test.com\/?p=126"},"modified":"2023-03-20T17:53:56","modified_gmt":"2023-03-20T17:53:56","slug":"social-media-trends-you-need-to-know-about-in-2020","status":"publish","type":"post","link":"https:\/\/www.grafterr.com\/blog\/social-media-trends-you-need-to-know-about-in-2020\/","title":{"rendered":"Social Media Trends You Need To Know About In 2020"},"content":{"rendered":"\n

Keeping up with trends is important <\/h2>\n\n\n\n

Time doesn\u2019t stand still when it comes to social media. One-minute TikTok is a song by Ke$ha and the next it\u2019s the biggest new social media platform around. Sorry Instagram. It\u2019s tricky to keep on top of everything so whether it\u2019s short captions or long captions, mega influencers or nano influencers, or the increase in ephemeral content. Want to know more? Then keep reading\u2026. here are the biggest social media trends you need to know about in 2020, and how you can apply them to your restaurant or caf\u00e9\u2019s marketing strategy.<\/p>\n\n\n\n

TikTok.. the clock is ticking<\/h2>\n\n\n\n

Unless you\u2019ve been living under a rock for the past few months you\u2019ll have heard of TikTok. TikTok exploded onto the scene only a few months ago and its unfiltered aesthetic is pretty different to what we\u2019re accustomed to with social media. Restaurants are already using it to their advantage with US chain Chipotle partnering with TikTok to get customers to dance for guacamole as part of National Guacamole Day. As you do. The good news is you don\u2019t even have to have loads of followers to go viral \u2013 you can go global with just 20 or so followers.<\/p>\n\n\n\n

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Ephemeral content. What do we mean by that?<\/h2>\n\n\n\n

Quite simply, we mean Instagram and Facebook Stories along with Snapchat. It\u2019s not all about the grid anymore. Yes, while the overall aesthetic of your feed is what converts a visitor into a follower on Instagram, it\u2019s the ephemeral content that gets people to spend more time on your content. And that\u2019s why advertisers are investing a lot more money in Instagram Stories advertising. According to reports, 64% of marketers are already incorporating Instagram Stories into their strategy.<\/p>\n\n\n\n

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AR & VR<\/h2>\n\n\n\n

The rise in augmented reality and virtual reality experiences. Did anyone else do the \u2018What Disney character are you?\u2019 filter that everyone you\u2019ve ever known was doing over Christmas? Brands are already seeing the opportunity of Snapchat and Instagram filters, and it doesn\u2019t stop there. You\u2019re going to see plenty more in 2020, with augmented reality menus, Pizza Hut\u2019s augmented reality app which replaces Domino\u2019s deals with theirs,  and a whole host of others. McDonald\u2019s in Sweden even enables its customers to transform their Happy Meal boxes into a virtual reality headset<\/a>. I\u2019m lovin\u2019 it, indeed. <\/p>\n\n\n\n

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Try using a more trustworthy nano influencer<\/h2>\n\n\n\n

The rise of the nano influencer. There\u2019s a definite shift away from the influencing prowess of influencers with huge followings, perhaps in part due to one Kardashian too many promoting the truth-defying properties of the latest diet drink. In short, people have stopped buying into overstated proclamations. In this new era of social media in 2020, authenticity is key. Capitalise on the rise of the nano influencer, who are perceived as more trustworthy and are likely to have a smaller but highly engaged community of followers.<\/p>\n\n\n\n

Use Instagram to tell your story<\/h2>\n\n\n\n
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Long captions on Instagram. When Instagram first arrived on the scene it was all about incredible images and short, punchy captions. In 2019, that shifted, and brands started to become more aware of the power of a long caption to tell the story about their product and connect with followers. We\u2019ll see a continuation of that trend. What\u2019s your brand story? Consider sharing it as a long-form Instagram post rather than a blog and you may just find yourself creating a real community for your followers to interact and engage with. <\/p>\n","protected":false},"excerpt":{"rendered":"

Keeping up with trends is important  Time doesn\u2019t stand still when it comes to social media. One-minute TikTok is a song by Ke$ha and the next it\u2019s the biggest new social media platform around. Sorry Instagram. It\u2019s tricky to keep on top of everything so whether it\u2019s short captions or long captions, mega influencers or […]<\/p>\n","protected":false},"author":1,"featured_media":1845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31,18,17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":5,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":2041,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions\/2041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media\/1845"}],"wp:attachment":[{"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grafterr.com\/blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}